Project Brief: North American Mobile Handset Sales

Project Overview
The client is a manufacturer of mobile handset components such as displays, etc., for leading handset vendors. The client wanted Evalueserve to provide quarterly reports on North American mobile handset sales. The desired information included estimating handset sales and the market shares of leading handset vendors on a quarterly basis in North America.

The findings of this study are presented in an MS Excel workbook containing the estimated and forecasted quarterly handset sales of major manufacturers, and the sales of leading XYZ (a cellphone maker) models. The deliverable, in addition, consists of a PowerPoint file, which captures key market trends and additional findings of the study.

Work Approach
The sales figures of various top selling handset models of XYZ in North America are obtained by using proprietary estimation methods. Data from earlier phases of the project are also used as base figures for modeling. For models not covered in earlier phases, corresponding base data is obtained through primary research.

The total effort expended on this project is 320 hours, with secondary research accounting for 40 hours, primary research accounting for 190 hours, modeling requires 50 hours and final analysis and presentation 40 hours.